King Biscuit Time is the longest-running daily radio show in history, and continues to be broadcast daily on Delta Broadcasting’s KFFA 1360 AM in Helena, Arkansas. First broadcast on November 21, 1941, King Biscuit Time featured legendary blues artists Sonny Boy Williamson and Robert Jr. Lockwood playing live in the studio. The show was named after the locally distributed King Biscuit Flour. The distributor agreed to sponsor a radio production for Sonny Boy and his band if they agreed to endorse the flour. The agreement was made and the show has been broadcast ever since.
The original band, the King Biscuit Entertainers, often included boogie pianist Pinetop Perkins and James Peck Curtis on drums. It was the first regular radio show to feature blues and influenced four generations of delta blues artists and three generations of rock artists whose sounds are based on the raw energy of Sonny Boy Williamson’s blues. In keeping with its tradition of broadcasting live music from the studio, King Biscuit Time still welcomes artist in the studio almost weekly.